You’re here because you’re looking for a better ZoomInfo alternative.
Maybe you’re frustrated with its high price, or you’ve run into contract issues that make it difficult to cancel.
Maybe you’ve been using it for a while but noticed the company data isn’t as accurate as you need—in fact, poor data quality is a common complaint among users.
Whatever your reason, you’re not alone as many sales people have faced similar challenges and started looking for tools that offer better pricing, more accurate data, and a smoother experience.
The good news is that you don’t have to stick with ZoomInfo.
There are plenty of tools that can help you find leads, automate outreach, and close more deals—without the high cost or confusing contracts.
This article focuses on the best alternatives to ZoomInfo, highlighting why businesses are seeking other sales intelligence tools.
In this guide, you’ll find:
✔ Why many users are leaving ZoomInfo
✔ What to look for in a better alternative
✔ Five tested tools that teams actually recommend
Let’s get started!!
Here’s a quick comparison of top 7 ZoomInfo alternatives—this table highlights the top ZoomInfo competitors to help you find the best tool based on your needs.
ZoomInfo is a business intelligence solution for sales and marketing teams that helps companies:
It’s a powerful tool, but just because it’s well-known doesn’t mean it’s the best choice for everyone.
Many users have found that the high cost, contract policies, lack of extensive database, and intent data accuracy make it difficult to justify.
If you’re paying for a sales intelligence tool, you want something that delivers great technographic data and lead scoring without unnecessary hassle—and that’s why many businesses are exploring other options.
Many users have serious complaints about ZoomInfo.
Here are the top reasons why businesses are switching:
ZoomInfo’s pricing is not publicly listed, making it difficult for potential customers to understand what they’ll pay.
Many users report that the zoominfo cost can be quite high. Pricing often starts around $5,000 per year for small businesses and can reach $25,000 or more for larger organizations, depending on the subscription level and features.
This lack of transparent pricing and the high ZoomInfo cost are major concerns for many businesses.
Many customers have reported feeling pressured by ZoomInfo’s sales team, which can be off-putting for those who prefer a more consultative approach.
Canceling isn't as easy as it should be—some users only find out about auto-renewal clauses after it's too late.
Even if you try to cancel on time, you might still be charged for another year due to fine-print rules.
Some users have experienced outdated or inaccurate contact information, intent data, and lead scoring, which can waste time and resources.
In sales intelligence tools, having access to reliable data is crucial for accurate prospecting and market expansion, and shortcomings in this area can be a significant disadvantage.
ZoomInfo's pricing is high, making it hard for smaller teams to justify the cost.
There's no upfront pricing on their website—you have to go through a sales call just to get a quote.
Many users say they found cheaper tools that offer the same (or better) features.
Sales reps are quick to close deals but slow to respond when there's a problem.
Users report long response times and little effort to fix contract issues.
If you find these challenges outweigh the benefits for your specific needs, it could be worth exploring ZoomInfo alternatives that better align with your budget, customer service expectations, and data quality requirements.
When considering alternatives to ZoomInfo, it's essential to evaluate each platform as a data provider, focusing on how they supply and enrich B2B contact, company, or intent data.
The importance of quality data cannot be overstated—reliable, accurate, and comprehensive data is crucial for effective sales, marketing, and account-based strategies.
In the following section, we review all ZoomInfo competitors to help you identify the best fit for your business needs.
If you’re looking for a ZoomInfo alternative that simplifies lead generation, Leadsforge** by Salesforge** is worth considering.
Unlike ZoomInfo, which provides static lists that require manual filtering and verification, Leadsforge offers all key features that automates the entire process—from finding the right prospects to verifying contact data in real-time. Leadsforge also supports lead scoring, helping you prioritize and qualify prospects more effectively.
Additionally, it assists with account management by providing up-to-date information for ongoing sales efforts.
One of the biggest frustrations with ZoomInfo is that you still have to do all the work—filtering leads, verifying emails, and making sure the data is accurate.
Leadsforge eliminates that hassle.
Here’s how it works:
✅ Find Leads Instantly with AI
✅ No More Wasted Credits on Bad Data
✅ Simple Workflow—No Manual Data Scrubbing
✅ Works with AI Sales Agents for Full Automation
If you want to go beyond just finding leads and actually automate outreach, you can pair Leadsforge with Agent Frank—Salesforge's AI SDR that runs 24/7 prospecting and outreach on autopilot.
With Leadsforge + Agent Frank, you don't just find leads—you engage them automatically, ensuring higher reply rates and more booked meetings.
In Short,
If you're tired of spending hours manually filtering through leads and verifying data, Leadsforge offers a smarter way to prospect.
Instead of dealing with static lists and outdated contacts, you can get verified, accurate leads in seconds—and even automate outreach with AI.
The second ZoomInfo alternative on our list is Apollo.io, a tool that offers lead generation, email automation, and CRM integration—all at a much lower cost.
Apollo.io can enrich and sync your CRM data, helping improve lead scoring with intent data and streamline your sales workflows.
If you’ve been frustrated with ZoomInfo’s expensive pricing and contract restrictions, Apollo.io might seem like a breath of fresh air.
It provides access to millions of B2B contacts and offers a wide range of data points—such as company websites, revenue, tech stack, and employee count—to enhance your lead profiles, while also offering basic outreach automation, making it a popular choice for startups and small sales teams.
But while Apollo.io is a more affordable option, it does come with some trade-offs—especially when it comes to intent data accuracy and advanced outreach features.
Let’s take a closer look.
✅ Large B2B Contact Database at a Lower Cost
✅ Basic Email Outreach Automation
✅ Data Enrichment to Improve Lead Profiles
✅ Seamless CRM Integration
While Apollo.io is a solid budget-friendly ZoomInfo competitor, it's not without flaws.
Here are some common complaints from users:
❌ Inconsistent Data Quality – Many users report that a high percentage of Apollo.io's “verified” emails bounce.
❌ Limited Personalization in Outreach – Email automation is basic and lacks AI-driven customization.
❌ Platform Bugs & Glitches – Users frequently experience slow load times, email formatting errors, and technical issues.
❌ Pushy Upsells – Many essential features (like advanced analytics and international dialing) are locked behind expensive plans.
❌ Poor Customer Support – Users regularly complain about slow response times and lack of helpful support.
If intent data accuracy and reliability are your top priorities, Apollo.io might not be the best fit.
One of the biggest differences between Apollo.io and ZoomInfo is pricing transparency.
Apollo.io offers a free plan, but as your needs grow, you'll need to upgrade to higher-tier plans for full functionality.
While the free plan is useful for small teams, it comes with heavy restrictions on exports and automation.
Scaling with Apollo.io can become costly, as essential features are locked behind higher-tier plans.
Apollo.io is a good fit for sales teams that:
✔ Need a large contact database at a lower price than ZoomInfo.
✔ Want basic automation for email sequences and CRM syncing.
✔ Are okay with some data inaccuracies in exchange for affordability.
However, if you need a sales prospecting tool that offers highly accurate data, AI personalization, or strong customer support, Apollo.io might not be the best choice.
It's a great entry-level ZoomInfo competitor for sales teams on a budget, but it lacks the advanced features needed for large-scale, enterprise outreach.
In Short,
If you're looking for an affordable ZoomInfo alternative with sales intelligence and basic automation, Apollo.io is worth considering—but be aware of its limitations as you scale.
Also read: Best 5 Apollo.io Alternatives: We Tested it 30 Days for Cold Email Outreach
Next on the list of ZoomInfo alternatives is UpLead, a tool that promises real-time verified B2B contact data without locking you into a contract.
If you’re tired of ZoomInfo’s long-term commitments and auto-renewal headaches, UpLead might seem like a great escape.
At first glance, it offers flexible pricing, verified emails, verified contact details, and useful search filters—but not everything is perfect.
UpLead also helps manage existing leads by preventing duplicate contacts and ensuring your CRM stays organized.
Some users have run into billing issues, unreliable phone numbers, and misleading subscription terms.
So before you switch, let’s break it down.
One of the biggest reasons people move away from ZoomInfo is cost and contracts.
With UpLead, you don't have to worry about getting trapped in an auto-renewal clause.
Instead, you get month-to-month pricing and the option to pay only for what you use.
Here’s what makes UpLead stand out:
✅ No Long-Term Contracts, Pay-As-You-Go Model
✅ Real-Time Email Verification
✅ Search Filters to Find the Right Leads Faster
✅ Easy CRM Integrations
Even though UpLead sounds like a solid alternative, there are a few things you should know before switching.
❌ Billing Issues Even After Cancellation
❌ Phone Numbers Are Often Missing or Incorrect
❌ Some Search Results Don't Match Filters
❌ Lack of Refunds & Hidden Subscription Rules
UpLead's biggest selling point is its transparent pricing and no-contract model. But there are some fine-print rules you should know about.
🚨 What to keep in mind:
UpLead is a good choice if:
✔ You want a pay-as-you-go model instead of a long-term contract.
✔ You mainly rely on email outreach and need real-time verified emails.
✔ You want to control your costs and only pay for the data you use.
But you might want to think twice if:
❌ You rely on phone numbers for outreach—UpLead's phone data isn't always accurate.
❌ You don't want to deal with billing issues—some users report ongoing charges after cancellation.
❌ You need guaranteed search accuracy—some users say the filters don't always return the right leads.
In Short,
If you're looking for a ZoomInfo alternative with no contracts and verified email data, UpLead is worth considering.
But make sure you read the fine print on billing and credits, especially if you're planning to cancel later.
The fourth ZoomInfo alternative worth considering is Seamless.AI, a sales intelligence platform that continuously updates its database in real time.
Unlike ZoomInfo’s static contact lists, Seamless.AI scans the web for fresh B2B contact details, helping sales teams find decision-makers faster. Seamless.AI uses a credit system to access contact information, and higher-tier plans may offer more access or features. The platform also provides sales triggers to help identify prospects who are ready to engage.
Sounds promising, right?
Well, there are some drawbacks, too.
While Seamless.AI boasts a massive database and AI lead generation, users report inconsistent data accuracy, missing filtering options, and too many upsell pop-ups. However, Seamless.AI emphasizes its efforts to deliver high quality data for business intelligence and outreach.
Plus, pricing isn’t transparent—you have to contact sales to get a quote, which is frustrating if you’re looking for a clear budget.
One of the biggest complaints about ZoomInfo is that its contact data can become outdated over time.
Since Seamless.AI continuously updates its leads in real-time, many teams see it as a better alternative for finding up-to-date contact details.
Here's what stands out about Seamless.AI:
✅ AI Lead Generation
✅ Large B2B Contact Database
✅ Buyer Intent Tracking
✅ Chrome Extension for LinkedIn & Websites
✅ Strong CRM & Sales Tool Integrations
Works with Salesforce, HubSpot, Outreach, and Salesloft, so you can push contacts directly into your sales workflow.
While Seamless.AI has some strong features, it’s not without its fair share of problems.
❌ No Transparent Pricing
❌ Data Accuracy Issues
❌ Missing Pre-Scraping Data Filters
❌ Too Many Upsell Pop-Ups
❌ Limited Industry-Specific Targeting
Unlike many other ZoomInfo alternatives, Seamless.AI does not publicly list its pricing.
Instead, you have to request a demo and talk to a sales rep before getting a quote.
🚨 What to watch out for:
Seamless.AI works well for sales teams that:
✔ Want a continuously updated lead database instead of a static list like ZoomInfo.
✔ Need direct emails & phone numbers and plan to leverage LinkedIn for prospecting.
✔ Use CRM tools like Salesforce or HubSpot and need seamless data syncing.
But you might run into issues if:
❌ You want transparent pricing upfront—you'll need to go through a sales call just to get a quote.
❌ You rely on highly accurate data—many users report incorrect phone numbers and missing contact details.
❌ You don't want constant upsell pop-ups—expect persistent upgrade prompts in the app.
In Short,
If you're looking for a real-time AI-driven ZoomInfo alternative, Seamless.AI has potential.
But be prepared for pricing surprises, upsells, and possible data accuracy issues before you commit.
The next ZoomInfo alternative on our list is Lusha, a prospecting tool that helps sales teams find business emails, phone numbers, and buyer intent data.
If you’re looking for a more affordable option than ZoomInfo, Lusha offers flexible pricing and a Chrome extension for LinkedIn prospecting. Lusha is especially suitable for smaller sales teams due to its pricing and feature set.
At first glance, Lusha seems like a solid option for quick B2B contact searches, especially for small businesses and recruiters. Lusha provides detailed contact information for targeted outreach, helping you connect with the right decision-makers.
But there’s a catch—data accuracy is inconsistent, and customer support is a common complaint.
If you rely heavily on verified data and responsive customer service, you might want to think twice before switching.
Lusha has a simpler, more user-friendly approach compared to ZoomInfo. It's a good alternative for teams that don't need advanced AI-driven features but want an easy way to find contact details.
Here's where Lusha stands out:
✅ Straightforward Prospecting with a Chrome Extension
✅ Flexible Pricing with a Free Plan
✅ Buyer Intent & Enrichment Features
✅ Integrations with CRM & Sales Tools
While Lusha is an affordable alternative, it comes with several challenges that might make it a poor fit for some sales teams.
❌ Inconsistent Data Accuracy
❌ Limited Features Compared to ZoomInfo
❌ Customer Support Issues
❌ Not Scalable for Large Sales Teams
One of Lusha's biggest selling points is its flexible pricing, including a free plan. However, higher-tier plans require annual billing, and some features are locked behind enterprise pricing.
🚨 What to keep in mind:
Lusha is a good option if:
✔ You want a simple, budget-friendly alternative to ZoomInfo.
✔ You mainly do email outreach and don't rely heavily on phone numbers.
✔ You need a LinkedIn Chrome extension for quick contact lookups.
However, you might want to reconsider if:
❌ You need highly accurate contact data—many users report incorrect phone numbers and bounced emails.
❌ You want scalable lead generation—Lusha doesn't allow bulk contact exports like ZoomInfo.
❌ You expect strong customer support—users frequently complain about slow response times.
In Short,
If you're looking for an easy-to-use, affordable ZoomInfo alternative, Lusha is worth considering.
But if you need reliable phone numbers, better customer support, or scalable lead generation, you might want to look elsewhere.
LinkedIn Sales Navigator stands out as a top ZoomInfo alternative for sales teams that prioritize relationship-building and social selling.
Leveraging the power of LinkedIn’s professional network, Sales Navigator gives your team access to accurate contact data, real-time intent signals, and detailed company information—all within a user-friendly interface.
Unlike traditional sales intelligence platforms, what sets LinkedIn Sales Navigator apart is its advanced search filters, allowing sales teams to target high value accounts and connect with key decision makers based on industry, job title, company size, and more.
The platform’s intuitive search filters make it easy to find and engage the right prospects, while its seamless integration with LinkedIn ensures you’re always working with the most current data.
Sales Navigator also offers a free plan for those just getting started, along with paid options that unlock additional features for more advanced prospecting. Whether you’re a small sales team or a large enterprise, LinkedIn Sales Navigator is a flexible ZoomInfo competitor that empowers your team to build stronger relationships, streamline outreach, and drive revenue growth.
If your sales and marketing efforts rely on targeting high value accounts and building connections with key decision makers, LinkedIn Sales Navigator is a smart, scalable alternative to ZoomInfo—allowing sales teams to prospect more effectively and close more deals.
LinkedIn Sales Navigator offers unique advantages for sales and marketing teams looking to engage prospects in a more targeted and meaningful way:
✅ Access to LinkedIn’s Extensive Database
✅ Advanced Search Filters and Lead Recommendations
✅ Real-Time Insights and Website Visitor Tracking
✅ Seamless CRM Integration
✅ User-Friendly Interface for Sales and Marketing Teams
While Sales Navigator excels at social selling, it has some limitations compared to comprehensive sales intelligence solutions:
❌ Not a Database of Verified Contact Information
❌ Limited Automation Features
❌ Pricing Can Be Costly for Smaller Teams
LinkedIn Sales Navigator offers different pricing tiers depending on the size and needs of your team:
LinkedIn Sales Navigator is a great choice if:
✔ You prioritize social selling and personalized outreach.
✔ You want access to an extensive, up-to-date professional network.
✔ You need seamless CRM integration to manage your sales pipeline.
However, it may not be suitable if:
❌ You require verified contact information like emails and phone numbers.
❌ You need advanced automation and data enrichment features.
❌ You have a tight budget and need a more cost-effective solution.
In Short,
If your sales and marketing efforts rely heavily on relationship-building and networking, LinkedIn Sales Navigator offers a user-friendly, powerful platform to target high-value accounts and engage prospects effectively.
While it is not a comprehensive database like ZoomInfo, when paired with other data providers, it becomes a formidable tool for sales professionals focused on social selling.
If you’re looking for a ZoomInfo alternative with a focus on mobile-verified phone numbers and global outreach, Cognism is a strong contender, especially for enterprise companies with complex sales needs.
Unlike ZoomInfo, which relies heavily on AI data collection, Cognism provides human-verified contact data, ensuring higher accuracy when reaching decision-makers.
Cognism also supports account based marketing by enabling targeted outreach to high-value accounts and provides insights into industry trends to help inform your sales strategies.
✅ Mobile-Verified Phone Numbers
Cognism's biggest advantage is its database of mobile-verified phone numbers. This helps sales teams connect directly with decision-makers, reducing unanswered calls and increasing conversion rates.
✅ Global Data Access
Unlike ZoomInfo, which primarily focuses on North America, Cognism provides access to international B2B data, making it ideal for businesses with a global sales strategy.
✅ Intent Data for Smarter Prospecting
Cognism helps you identify businesses actively searching for solutions like yours, allowing you to prioritize high-intent prospects over cold leads.
✅ Seamless CRM & Outreach Tool Integrations
Cognism integrates with Salesforce, HubSpot, Salesloft, and other major CRM and sales engagement tools, making it easy to maintain updated contact data within your existing workflow.
✅ Data Enrichment & Compliance
Cognism ensures GDPR and CCPA compliance, providing businesses with clean, legally sourced data that meets strict data protection regulations.
Cognism is a great fit if:
✔ You need high-quality, verified mobile numbers to reach key decision-makers.
✔ You do global outreach and require accurate international data.
✔ You want intent-based prospecting to focus on engaged leads.
✔ You need a CRM-friendly tool that ensures compliance with data privacy laws.
However, Cognism isn't perfect. While its mobile-verified numbers are a key advantage, some users report that data accuracy can vary by region. Additionally, its pricing is on the higher side, making it less ideal for small businesses with a limited budget.
Cognism follows a tiered pricing model, but exact pricing isn't publicly listed. Based on available research, here's an estimate:
If you're considering Cognism as a ZoomInfo alternative, requesting a demo is the best way to determine if it meets your needs.
Cognism offers a reliable alternative to ZoomInfo, especially for teams that rely on mobile-verified contact data and international sales intelligence. However, its pricing may not suit every budget, and data accuracy can vary by region.
If you need accurate phone numbers and compliance with global data laws, Cognism is worth exploring.
Choosing the best ZoomInfo competitor for your business isn’t just about picking the tool with the most features—it’s about finding the right fit for your sales and marketing goals. Here’s what to look for as you compare your options:
By focusing on these factors—especially data accuracy, advanced search filters, and integration capabilities—you’ll find a solution that not only matches your marketing efforts but also helps your sales and marketing teams achieve their goals more efficiently.
Alright, so now you’ve got a clear picture of what each alternative offers. But which one is right for you?
At the end of the day, the best tool is the one that fits your workflow, your budget, and your sales goals. Choosing the right ZoomInfo alternative can streamline and enhance your sales efforts by making your outreach more targeted and efficient.
If you’re tired of dealing with low email deliverability, manual prospecting, and outreach that doesn’t scale, Salesforge is built to fix all of that.
It helps you automate lead generation, craft personalized messages, and land in inboxes—not spam folders.